Blog Post: "What's Your PR Zodiac Superpower?"

Created for the PRSSA website, What’s Your PR Zodiac Superpower? is an interactive-style editorial infograph that blends pop culture with professional development. Designed to engage emerging PR professionals, the piece reframes the 12 zodiac signs as distinct strengths within the evolving public relations industry—from data analytics and digital strategy to storytelling and crisis management.

The concept leverages astrology as an entry point to explore core PR competencies, making career pathways feel personal, aspirational, and accessible. Each sign is positioned as a “PR superpower,” aligning personality archetypes with industry-relevant skills such as brand reputation management, AI-driven strategy, cross-cultural communication, and multimedia storytelling.

As the writer and creative lead, I:

• Developed the overarching concept and narrative framing

• Crafted concise, brand-aligned copy tailored to a Gen Z and millennial PR audience

• Translated complex industry competencies into engaging, culturally resonant language

• Designed a visually cohesive layout optimized for digital engagement and share-ability

The project was awarded the 2025 PRSA Classic Award for Best PR Writing and Brand Journalism, recognized for its originality, strategic messaging, and ability to connect professional insight with creative storytelling.

This piece reflects my social-first creative mindset—where trend awareness, audience psychology, and brand journalism intersect to transform informational content into an engaging, community-centered experience.